Brand Management Software is a tool or platform designed to help businesses effectively manage, monitor, and promote their brand identity across various channels. It is used to ensure brand consistency, track performance, and streamline activities related to brand creation, marketing, and communication.
10+ Brand Management Software Solutions to Simplify Your Workflows
Brandworkz
Brandworkz Brand Management Software boosts brand consistency & compels brand compliance to help you build your brand & win more business.
- Empower your local and non-marketing teams with editable templates
- Improve visibility and compliance with dynamic approval workflows
- Finally demonstrate the ROI of your brand assets with analytics and reporting
Frontify
Frontify – Best-in-class software for simplifying brand management through a platform that connects everything (and everyone) important to the growth of your brand.
- Share and manage your busy brand world
- Let everyone be a brand builder
- Create a single source of truth for your brand
- Put branding on everyone’s agenda
Intelligencebank
IntelligenceBank is an all-in-one platform for managing brand assets, online brand guidelines, collaborating with creative teams, fast-tracking content approvals and more.
- Full control of your digital assets
- Always available, instantly up-to-date brand guidelines
- Supercharge on-brand content creation
- Manage brand and marketing requests with ease
- Collaborate on creative in real time
- Let AI do the busy work
Bynder
Bynder – Create, manage, and distribute content at scale with the world’s most interconnected digital asset management platform.
- Control content usage
- Boost brand reputation
- Drive brand consistency
Sprinklr
Unify your front-office teams, tools and touchpoints with Sprinklr’s AI-powered customer experience management platform.
- Empower your customer service teams to deliver consistently delightful experiences across every touchpoint
- Reach, engage, and listen to customers across 30+ digital and social channels to maximize engagement and drive revenue
- Uncover real-time consumer, product, and market insights to build great products, drive brand loyalty and deliver great customer experiences
- Orchestrate on-brand global marketing campaigns across social, digital and traditional channels to drive higher marketing ROI
Comrads
With Comrads’ Brand Portal solution, you communicate your brand in a consistent way so that everyone works towards a unified and strong brand identity.
- Successful Brand Guidelines
- Create a brand experience
- Centralized and integrated with DAM
Webrand
Webrand – Manage your company brand and distribute company-branded templates as organized campaigns to your team. Always follow your brand guidelines. Add permissions and user roles.
- Task management: Where creativity meets efficiency
- Brand portals: Your brand’s digital showroom
- It’s about time: You can schedule branded templates & assets
- Notification systems: Keep everyone in the loop
- Approval management: Stay in control, without being controlling
- Smart assets: Eliminates outdated assets from people’s files
- Analytics & user feed: Amplify impact and identify key contributors
Mediavalet
Mediavalet – Build a central repository with the right assets to generate deeper brand trust and recognition.
- Centralize your brand assets
- Enable truly consistent brand representation
- Enhance Asset Discoverability
- Stay compliant and informed
Aprimo
Aprimo – Ensure content and experiences are always on brand with quick access to all on-brand assets, guidelines, and templates in a single location.
- Support Multiple Brands and Product Lines
- Enable Fast and Easy Localization of Content
- Protect and Strengthen the Brand
- Empower Brand Managers
Screendragon
Screendragon is a world-class brand management software solution designed to govern and grow global brands.
- Brand Identity and Guidelines
- Brand Asset Libraries
- Access and content permissions
- Mobile out of the box
- Brand Compliance Workflows
- Self-service brand templates
- Integrations
The Best Free Tools to Support Your Brand Management
These tools offer a range of features to help maintain consistency, manage assets, and streamline your brand strategies without the need for a significant investment.
Canva
Canva is a powerful design tool that allows you to create custom branding materials like logos, social media graphics, presentations, and more. It offers brand kits where you can store your logos, colors, and fonts for easy access.
- Why It’s Great for Brand Management: Helps maintain design consistency and allows teams to collaborate on brand assets.
- Limitations: Some advanced features are behind a paywall, but the free version is still highly functional.
Brandfolder
Brandfolder – A digital asset management tool designed for organizing and sharing brand assets such as logos, images, and videos. The free version allows you to store and organize a small number of files.
- Why It’s Great for Brand Management: Helps centralize and organize brand assets, ensuring that teams always use the right versions of assets.
- Limitations: The free version has storage limits, and more advanced features are only available in paid plans.
Hootsuite (Free Plan)
Hootsuite – A social media management tool that supports scheduling and managing posts across multiple platforms. Hootsuite also allows you to monitor your brand’s performance with basic analytics.
- Why It’s Great for Brand Management: Helps maintain consistent messaging and visuals across social media and track engagement metrics.
- Limitations: The free version limits you to three social profiles and up to 30 scheduled posts at a time.