Account-based marketing software is a type of marketing automation technology that enables businesses to implement personalized marketing campaigns for individual accounts or customers.
ABM software typically includes several features that make it easy for marketers to create and manage account-based campaigns, such as account selection, audience segmentation, personalization, and analytics.
Discover the top 7 best Account-Based Marketing (ABM) Tools
HUBSPOT
HubSpot’s CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
- Set up your ABM strategy with ease
- Enable collaboration across teams
- Attract high-value accounts and forge deeper relationships with more personalized engagement
- Track and measure from end to end
DEMANDBASE
ABM with a Smarter Go-to-Market Platform that aligns sales and marketing to create and accelerate opportunities.
- Flexible & Transparent
OCEAN.IO
A smarter prospecting data platform that brings you 5x more high quality leads for faster, more efficient revenue growth.
- Target niches no other data provider can
- Unrivalled filtering options
- Build better qualified pipeline
- Boost your Sales and Marketing Efficiency
- More effective outreach via precise vertical targeting
EMISSARY.IO
Emissary gives you the account based marketing tools and intelligence you need from someone who’s recently been a decision-maker.
- Make sure your data is high quality
- Build personas
- Use social media to augment information
- Make sure you use data about the company wisely
- Plan for long term commitment
- Leverage knowledge of current tools
INTERCOM
Intercom – faster resolutions, higher CSAT, and lighter support volumes with the only platform to combine the power of automation and human customer support.
- Track key performance metrics for your entire sales team and individual sales reps
- See which deals Intercom helped close for your team and each rep
- View how many meetings you book and your median time to close deals
- Know which messages create the most opportunities for sales
ACT-ON
Marketing automation platform specializing in B2B, B2C, and email marketing built to meet the actual needs of modern day business.
- B2B Marketing Strategy
- ABM Campaigns
- Sales & Marketing Alignment
- Account-Based Scoring
ROLLWORKS
RollWorks account-based marketing (ABM) platform, the B2B and ABM solution shown to deliver over 5X the ROI of other ABM platforms.
- Engage the right people in the right accounts
- Integrate marketing and sales to close deals faster
- Invest more efficiently
- Get started with RollWorks today